Got this off their official FB page:
Cardfight!! Vanguard has been recognized by Interface in Design as the most fulfilling card game among elementary school students and in the general category in Japan, beating out several other major card games!
The announcement is mentioned on the Japanese Vanguard site (
http://cf-vanguard.com/information/iid_award/), but we'll include a translation here:
"On December 14th, the company IID (Interface in Design) created a survey for which trading card game had the most fulfilling playing experience for the 'Trading Card Game Award 2012' and the results are in.
...
Cardfight!! Vanguard was bestowed an award for the most excellent game among Elementary School children and in the general category.
This award was bestowed to Cardfight!! Vanguard due to the high praise the game received for its tournament events, and ease of access to important updates in Vanguard culture through magazines and websites.
Cardfight!! Vanguard also received praise for their marketing through their animated television show and various media, which has caused their popularity to rise immensely.
The ease of learning the game for new players is also an incredibly appealing aspect of the game.
For more information regarding the award bestowed by IID, please read the press release here:
http://www.iid.co.jp/news/detail/2012/1214.html."